Here’s a first look at the 8GB Blue Morning BM-996HD from China.

Not quite pocket sized, it sports a 7 inch TFT screen which displays at up to 720p (1280 x 720).

As well as supporting the usual video formats (MP4, AVI, RM, FLV etc.) and music, it also doubles as an e-book reader that supports playing MP3s while you read.

Soundwise Microsoft Play FX is supported with 3D surround and FM radio is thrown in to boot.

Expansion comes in the form of a TF card (128MB – 4GB) and it is powered by a lithium-ion battery (which will hopefully last through a movie or two at the highest resolution).